Balancing functionality
and branding
BTB Australia specializes in telecommunications and digital infrastructure. For this project, BTB partnered with Origin Australia to create a custom internet solution, resold under Origin's brand, using BTB’s technology.
The objective
BTB Australia aimed to create an internet solution for Origin Australia that could be packaged and sold under Origin's own brand, offering a seamless integration of BTB's technology without revealing its involvement.
The solution
The solution involved designing an Origin-branded package, which included an internet router and an informational booklet. The modem was illustrated as a flat technical drawing to align with both BTB's technical identity and Origin’s flat illustrative style, helping to differentiate between different modem models and maintain consistency with Origin's branding.
The outcome
By adhering to Origin Australia’s strict brand guidelines and incorporating BTB's technical language, the project resulted in a cohesive, visually appealing package. This design ensured that the technology behind the service remained discreet, while still providing customers with a seamless and branded experience when activating their internet service.
Packaging design
Information booklet design
Technical drawings
Bill explainer
Client
Credits*
- Department: Brand and Marketing
- Directors: Brendon Brackin, Mark Grieve
- Photography: Freepik
- Branding toolkit graphics (star burst): Origin Energy
- Technical illustrations: myself
Deliverables
- Information booklet
- Illustrations
- Packaging design
- Technical drawings
*If any credit or attribution has been inadvertently omitted, please contact me directly. It was not intentional, and I am committed to including all appropriate credits where possible. This website strives to respect all copyright and intellectual property rights. Should there be any errors or oversights, I will take immediate action to resolve them.
