Crafting a unique

brewery brand identity

Client: Drop Bear

Drop Beer is a new Sydney brewery named after the drop bear—a mythical, koala-like creature said to ambush tourists, often used as a humorous hoax.

The objective

To create a distinctive beer brand and label that embodies an Australian identity while playing on the Drop Bear concept, appealing to a wide audience across all ages and genders.

The solution

Recognising the drop bear as a fictional creature meant to entertain and frighten tourists, the design needed to strike a balance between fear and humour. A series of cheeky, playful illustrations was developed, featuring a recognisable koala set against eucalyptus tree branches and earthy tones that reflect the Australian landscape.

The outcome

The client loved the illustrations and custom fonts as the brand's core identity, with potential for merchandise use. The branch icon appeared on each beer label, creating a cohesive brand with Australian colours and drop bear stories. The custom font ensured consistency across all touchpoints.

Logo design

New colour palette

Cloud

Sand

Sunrise

Sunset

Red gum

Grass

Eucalyptus

Sky

Earth

Night

Custom typography

Packaging

Photograph of three bottles of beer featuring the Drop Bear brand identity on their labels. The bottles are isolated on a neutral background. The labels use an Australian-inspired color palette and feature simple, outlined illustrations of animated koalas.
Photograph of a six-pack of beer with a single bottle placed beside it. The labels feature illustrations of a playful drop bear character falling through the sky, with a mischievous expression. The setting has a simple, neutral background.
Photograph of a 24-case of beer featuring the Drop Bear brand identity. In front of the case are three bottles with labels showcasing an illustration of three cute koalas stacked on a tree branch, using Australian-inspired colors. The case and bottles are isolated against a neutral background.

Website design

Photograph of an isolated web browser displaying the Drop Bear brand identity design. The homepage features a large banner showcasing a 6-pack of beer, along with three image sections.

Merchandise

Photograph of a woman sitting on a street bench, with a tote bag resting on the wooden seat. The tote features a custom illustration of a cheeky koala falling, with the Drop Bear logo design placed below the koala.
Photograph of a man walking along rocks toward the ocean beach, carrying a surfboard. The back of his black t-shirt prominently displays the Drop Bear brand logo design.

Illustration

Illustration of three cute koalas stacked sitting on top of each other on a branch in an outlined style, part of the Drop Bear brand identity design, using a simple Australian inspired color palette."
Illustration of a cute koala hanging from a branch in an outlined style, part of the Drop Bear brand identity design, using a simple Australian inspired color palette."
Illustration of a falling cute and cheeky looking koala in an outlined style, part of the Drop Bear brand identity design, using a simple Australian inspired color palette."
Illustration of a cute koala sleeping on a branch in an outlined style, part of the Drop Bear brand identity design, using a simple Australian inspired color palette."
Illustration of a falling cute and cheeky looking koala in an outlined style, part of the Drop Bear brand identity design, using a simple color palette."
Illustration of a snake in a hole in an outlined style, part of the Drop Bear brand identity design, using a simple Australian inspired color palette."
Illustration of a tree in an outlined style, part of the Drop Bear brand identity design, using a simple Australian inspired color palette."
Illustration of a falling branch in an outlined style, part of the Drop Bear brand identity design, using a simple Australian color palette.
Client
Drop Bear
Credits*
  • Directors: Evan Belogiannis
  • Illustration: Myself
  • Photography: Freepik and Pexels
Deliverables
  • Apparel
  • Beer labels
  • Comprehensive style guide
  • Custom typography
  • Illustrations
  • Logo
  • Social posts
  • Website design

*If any credit or attribution has been inadvertently omitted, please contact me directly. It was not intentional, and I am committed to including all appropriate credits where possible. This website strives to respect all copyright and intellectual property rights. Should there be any errors or oversights, I will take immediate action to resolve them.

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