Breville Masters Collection: art
meets retail product innovation
Breville, a global leader in innovative kitchen appliances, aimed to energize its sales team and impress retail partners by showcasing its new ‘Masters Collection’ and latest Christmas products at a sales conference.
The objective
The goal was to energise and motivate Breville's sales reps in a fun and entertaining way, driving enthusiasm for the new products. The strategic objective was to maximise sell-in and merchandising for the new Christmas product range through an engaging presentation that positioned the products as high-end, artistic pieces.
The solution
To align with the concept of the products being works of art, all design collateral was created with a sophisticated, gallery-style aesthetic. This included logo design, presentation covers, inserts, invitations, PowerPoint slides, pull-up banners, product cards, and posters, all reflecting the idea that each product was a unique piece in an art exhibition.
The outcome
The design collateral successfully captured the attention of the sales reps, presenting the products as high-end, art-inspired pieces that stood out in the retail space. The engaging and visually striking materials contributed to a successful conference, motivating the sales team and generating excitement around the new Breville products for the holiday season.
Logo design
Custom typography
Visual identity
Exhibition design
Product description cards
Invitations
Category cards
Client
Credits*
- Department: Cooking and Food Prep
- Directors: Sharon Lenzer, Athena Kalos
- Custom typography: Myself
- Product photography: Design United and Breville
- Mockup photography: Dribbble Graphics, Freepik, Shutterstock and myself
Deliverables
- Custom typography
- Flyers
- Logo/custom typography
- Posters
- Print and digital invitations
- Pullup banners
- Showroom panels
*If any credit or attribution has been inadvertently omitted, please contact me directly. It was not intentional, and I am committed to including all appropriate credits where possible. This website strives to respect all copyright and intellectual property rights. Should there be any errors or oversights, I will take immediate action to resolve them.
